![]() Of course, helping customers choose products that look right on them isn’t just about being responsive to customer needs or encouraging a purchase - it’s about helping to cut down on the number of returns of clothes that don’t work when tried on at home. ![]() With Zeekit, our goal is to deliver an inclusive, immersive and personalized digital experience that will better replicate physical shopping,” said Denise Incandela, Walmart U.S. “One of the most frustrating aspects of shopping for clothes online is understanding how an item will actually look on you. But the retailer says it could be a future capability for virtual try-on.ĭuring tests, Walmart said it received positive customer feedback about the experience, which it hopes will make online clothes shopping feel more like in-person shopping. However, the customer will need to choose their preferred model across each device - that is, if the customer selects a model on the web, it won’t carry over to iOS.Īt the time of the acquisition, Walmart had mentioned a social sharing feature that would let friends give each other feedback on virtual outfits, but that feature is not live. ![]() These prompts will appear across as well as on the iOS and Android mobile apps.Īccording to Desi Gosby, Walmart’s VP Emerging Tech, the model a customer selects will continue to be shown with apparel items that are Zeekit-enabled for future shopping visits. When shopping on or in the Walmart app, customers will now see prompts that say “Change my model” to select a model on the clothing item’s page if the new virtual try-on technology is available for that product. The new system is able to capture all these variations when displaying the options, the retailer says. The use of neural networks helps to determine the different variations available in a single product, which doesn’t just include its size, but could also include other factors, like available color options or even sleeve length. The new feature is powered by Walmart Global Tech’s neural networks, which analyze catalog images of garments to create a dressed image using computer vision algorithms across a diverse set of Walmart model images, the company explains in its announcement about the product’s launch. Walmart notes it will continue to expand its model selection over time, with plans to launch nearly 70 additional models in the weeks ahead to offer more variety in terms of size, skin tone and even hair color. These virtual models currently range in height between 5’2″ and 6’0″ and in sizes XS through XXXL. At launch, online shoppers will be able to choose from among 50 different models to find one who best reflects their own skin tone, height and body shape so they can get a better idea of how clothing would look on them. The retailer is introducing the computer vision neural network-powered “Choose My Model” try-on feature, now in beta, which will now allow Walmart customers to select a model that better matches their own appearance and body type. Today, Walmart says it’s bringing that technology to and its Walmart mobile app. "This experience allows customers to use their own photo to better visualize how clothing will look on them, and creates a gamification of shopping that we believe will be very compelling to the customer," Denise Incandela, Walmart's executive vice president of apparel and private brands, said in a statement.Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI technologies to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the fabric of the garment itself. Now in its next phase, "Be Your Own Model," users can try on more than 270,000 items on their own bodies - but they'll be required to strip down to underwear or tight-fitting clothing first in order for the feature to work accurately. In March, Walmart debuted its "Choose My Model" technology, which allows customers to choose between 50 models of varying sizes to see how clothes fit on a body similar to theirs. The new feature - which launched on Thursday to iOS users on the Walmart app - comes after the retail giant acquired virtual fitting room startup Zeekit in 2021. Walmart is offering consumers a more intimate online shopping experience via a virtual try-on tool that allows users to see how clothes look on their own bodies. Account icon An icon in the shape of a person's head and shoulders.
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